We supported Vic Mensa’s 93 Boyz in spotlighting Books Before Bars, a literacy-driven initiative created to provide books to underserved prison libraries and empower incarcerated individuals through literature. Through campaign messaging, visual creative, and community-facing promotion, the initiative centered on the transformative power of reading, with curated titles ranging from The New Jim Crow to The Autobiography of Malcolm X, reinforcing 93 Boyz’s broader commitment to culture, advocacy, and social impact